LA01 – Design Principles

Question 1:

Think about the following four riddles and give your answer to each. The purpose is that you should have fun in figuring these out. Why not get a group of friends together and see if you can come up with some creative solutions?

  • A man is replacing a wheel on his car, when he accidentally drops the four nuts used to hold the wheel on the car. They fall into a deep drain, irretrievably lost. A passing girl offers him a solution that enables him to drive home. What is it?
  • Two Russians walk down a street in Moscow. One Russian is the father of the other Russian’s son. How are they related?
  • What occurs once in June, once in July and twice in August?
  • Six drinking glasses stand in a row, with the first three full of water and the next three empty. By handling and moving only one glass at a time, how can you arrange the six glasses so that no full glass stands next to another full glass, and no empty glass stands next to another empty glass? What is the minimum number of moves to solve this puzzle?


  • The man can use one screw from each of the other wheels, giving him three screws in each tire, safe enough to drive it home.
  • The other Russian is the mother of the son.
  • The letter “u”.
  • Pour water from one glass to the empty glasses, making it so that no glasses are empty, and arranging them so that no full glass is standing next to another full glass.

Question 2:

Use the Internet to research the history of the fast food chain McDonald’s and explain which parts of the SCAMPER model are evident in its development onto its current success.

Put to another use
Reverse (or reduce)

  • 1940: The first McDonald restaurant is built, serving mostly BBQ.
  • 1948: McDonalds closes for several weeks to adapt their product and eliminate non-profitable food. It becomes specialized in fast burgers, fries and milkshakes.
  • 1952: The McDonalds brothers hire an architect to design a replacement for the San Bernardino stand. The sign substitutes with more eye-catching appearance, as Golden Arches.
  • 1963: A targetgroup is chosen: families and children. The idea of a clown, Ronald McDonald, is developed; to serve as a mascot for the McDonalds corporation. McDonalds continues to expand. Having previously been most popular with teenagers in the 1940’s and on, creating the clown mascot was probably an attempt to combine the corporation’s name and reputation (with the teenagers) with something fun to intrigue families and children.
  • 1980: McDonald’s introduces the McChicken sandwich, and that’s its first poultry item. It proves unsuccessful, but the idea of poultry is adapted, giving us the Chicken McNuggets – an increasing hit.


Question 3:

  • You are given a teaspoon as an object. Now apply each one of the SCAMPER techniques to it and give a brief explanation of what new product comes of this and how it can be marketed.
  • You have to design packaging for rice. The packaging has to be different from what is out there in the market. Apply each one of the SCAMPER techniques and do a write-up on your findings. Then choose the option that you think would work best and do a sketch of what the packaging would look like.

I would have tempered glass substitute the metal material (or silver or whatever material it was before). It can be combined with a butterknife. Half spoon, half knife. It is perfect for scones with a cup of tea, it is perfect for the breakfasttable when you want some butter and jam. I would market it with focus on efficiency. “Less dishes!” and “less fumbling around for different cutlery”. The spoon-knife can be adapted. By placing a small edge below the blade of the knife, like two arms reaching out to align with the broadest point of the blade of the knife, we make the knife “spill-safe”, adding a fallground for leftover butter (and jam etc..) still left on the blade of the knife, for when the spoon is being used. You wouldn’t want butter in your coffee. You can modify the spife (spoon-knife) by increasing the length of the handle. This way the spife can be used for bigsized Lattes (as in cafè au lait) to make it more appealing to coffee-drinkers.
I would put it to another use by making it a baking tool. Perhaps the “baking edition” could be a fork and a spoon. A SPORK!

Use the fork to poke holes in your pie dough, use the spoon for small measures. Use the fork to check crusts and doughs, use the spoon for decorating with sause, icing sugar etc..

If I was to eliminate something I would eliminate the names I just gave them. Multitools Cutlery would be better. If I was to reverse or reduce, I would reduce the size of the knife, making it more slim, almost as slim as the stick itself at some points, but a little broader on the end towards the middle of the item. This would make the tool more elegant and more practical for tall drinks, but it would also substain the ability to spread out butter on a bun or a piece of bread or whatever when you’re in a hurry.

Rice packaging:


Tried to eliminate something from the design, the strap to carry the bag. Didn’t like the idea of it being so fragile and difficult to carry, hence the idea of reusable material, and the zipper to create a whole new bag when you’re out of rice. The strap makes it easy to carry across the shoulders.



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