Here is my portfolio and report in one pdf:
Here is my portfolio and report in one pdf:
The Project Exam is to develop an authentic graphic design project for a real or fictitious client (being a company, an organisation or a small business). If choosing a client You must approach them yourself, and maintain a client-designer relationship throughout the project period.
Prior to designing the project, you are to submit a written Project Description and a Work Schedule, which must be approved by the school before the Project can begin.
I chose a fictitious client, Barfot Villmarksterapi. Description in pdf above.
Here is my report:
Enlightenment office (OEK) for eggs and meat want to create a recipe book targeted towards stu-dents and young adults. The booklet will contain content regarding eggs – a cheap commodity with infinite possibilities. The booklet will consist of a front and back cover, a preface, content repository, recipe and contact information. Please see attachment for text and images to use. You are not al-lowed to edit the text whatsoever but you can select which images you prefer to use and which image suits the product best.
Recommended format: A5 (h210mm. x w148mm.)
Here is my work:
Note: managed to use the same photo twice for two different recipes, but this is how I turned it in, so it’ll have to do.
Name of establishment: Food and Malt
Background: Food and malt is a collaboration between Anders Braathen and Even Vehla. Anders Braathen has a background as a master brewer at Brooklyn Brooklyn Brewery, New York and Nøgne Ø brewery In Grimstad. He also worked as a restaurant manager at Uncle Billy’s Brew and Que in Austin, Texas as well as a cook on Rita’s Bar and Diner In London. While abroad the friends discovered Dude food as a growing trend. But instead of Kebabs and Sausages as a meal. Customers can instead enjoy home made good quality food on the streets or at a pub. With their new company “food and Malt” the friends want to introduce this food culture combining it with the microbrews trend.
Food: Good quality home made lunches and evening snacks and a great selection of beers complimenting each meal.
Location: Meat Bazaar
Target Audience: Young urban individuals between the ages of 18 and 35 interested in culture, food, design, trends and night life.
Competitors: Naboen, Henrik Øl og Vinstove and Spisekroken.
Positioning Axis: Traditional with a modern twist. Cheap. Dishes to around 100-150 NOK
Style Expressions: Hipster, letterpress, quality, homemade, professional
The requirements for the logo are:
Who are the main market competitors and how is their design?
What defines the target group
Which characteristics should the logo show.
The design challenge.
Idea development and sketches:
Here is my report: ma02-report_aamot
Most people have seen good and bad examples of design across various platforms. These can range anything from a nice logo, a eye catching poster to an engaging website. But what is it that makes one design better than another and what makes a customer buy one product rather than another? Is it just by chance or are there actual fundamental principles that result in a better design which engage a potential customer more? A design that looks good and makes one think – “wow what a great product.” As we go through this time together we will learn some simple visual principles and visualise them. In the first part of the project you will need to to come up with your own ideas for each of the nine design principles presented below.
A few examples of principles can be found here Creative Bloq. Do some of your own research too.
The principles I chose were Figure/Ground, Closure and Continuation. It took a lot of experimenting with shapes before I understood the concepts of the principles, and before I figured out which ideas were best. Here is the result of my work this week, and here is my report: ma01-report
Figure/Ground: foreground and background
I hope you like it. Constructive criticism is always welcome!
Our first mandatory assignment was to create an infographic on navigating on the school’s webpage.
Here is a list of all Mandatory assignments and their deadlines.
24.10.2016 – Submit MA 00 at 10:00
04.11.2016 – Submit MA 01 at 4pm
02.12.2016 – Submit MA 02 at 4pm
27.01.2017 – Submit MA 03 at 4pm
03.03.2017 – Submit semester project 1 at 4pm
10.03.2017 – Submit portfolio at 4pm
07.04.2017 – Submit MA 05 at 4pm
28.04.2017 – Submit MA 06 at 4pm
16.06.2017 – Submit MA 08 at 4pm
25.08.2017 – Submit project description at 4pm
01.09.2017 – Submit MA 07 at 4pm