MA04 – photography

Three best photos after my opinion:

Information about aperture, ISO etc can be found in the picture description.


MA03 -Layout

Customer Brief

Enlightenment office (OEK) for eggs and meat want to create a recipe book targeted towards stu-dents and young adults. The booklet will contain content regarding eggs – a cheap commodity with infinite possibilities. The booklet will consist of a front and back cover, a preface, content repository, recipe and contact information. Please see attachment for text and images to use. You are not al-lowed to edit the text whatsoever but you can select which images you prefer to use and which image suits the product best.

Recommended format: A5 (h210mm. x w148mm.)


Here is my work:



Note: managed to use the same photo twice for two different recipes, but this is how I turned it in, so it’ll have to do.

MA01 – Design Principles


Most people have seen good and bad examples of design across various platforms. These can range anything from a nice logo, a eye catching poster to an engaging website. But what is it that makes one design better than another and what makes a customer buy one product rather than another? Is it just by chance or are there actual fundamental principles that result in a better design which engage a potential customer more? A design that looks good and makes one think – “wow what a great product.”  As we go through this time together we will learn some simple visual principles and visualise them. In the first part of the project you will need to to come up with your own ideas for each of the nine design principles presented below.

A few examples of principles can be found here Creative Bloq. Do some of your own research too.

  1. Figure / Ground: Foreground and background (Figure / reason: Foreground / background)
  2. Continuation: We follow guidelines (Continuity: We follow the lines)
  3. Closure: we fill in the gaps (Closeness: We fill empty rooms)
  4. Proximity: Association of near things (Grouping: We tie together nearby objects)
  5. Similarity: Linking of similar things (Similarity: We bind together similar objects)
  6. Symmetry: recognition and balance (symmetry: recognition of shapes and balance)
  7. Common Fate: Associated items busy togetherness. (Common Destiny: Associated elements traveling together)
  8. Prägnanz: Simple and clear (Brevity: Simple and clean)
  9. Regularity: Repeating pattern (Recurrence: Repeating / repeating pattern


  • Go online and research each of them, pick three principles that really stand out to you.
  • You are free to choose your own technique to illustrate each.
  • There are a few ground rules:  Each item will be made by hand with paper, pencil, a knife, paper and any other relevant materials and tools.
  • Each item must be be 25cmx25cm.



The principles I chose were Figure/Ground, Closure and Continuation. It took a lot of experimenting with shapes before I understood the concepts of the principles, and before I figured out which ideas were best. Here is the result of my work this week, and here is my report: ma01-report

Figure/Ground: foreground and background






I hope you like it. Constructive criticism is always welcome!

Mandatory Assignment 00

Our first mandatory assignment was to create an infographic on navigating on the school’s webpage.



Here is a list of all Mandatory assignments and their deadlines.

24.10.2016 – Submit MA 00 at 10:00
04.11.2016 – Submit MA 01 at 4pm
02.12.2016 – Submit MA 02 at 4pm
27.01.2017 – Submit MA 03 at 4pm
03.03.2017 – Submit semester project 1 at 4pm
10.03.2017 – Submit portfolio at 4pm
07.04.2017 – Submit MA 05 at 4pm
28.04.2017 – Submit MA 06 at 4pm
16.06.2017 – Submit MA 08 at 4pm
25.08.2017 – Submit project description at 4pm
01.09.2017 – Submit MA 07 at 4pm