Here is my portfolio and report in one pdf:
Here is my portfolio and report in one pdf:
Copy the exact content from a homepage of a website of your choice. Now redesign this homepage in three different ways. Each design should evoke a different emotional response from viewers. You can choose what you would like these emotional responses to be.
Please upload this activity to your WordPress blog along with a short report where you explain the look and intent of each of the three designs.
I chose the website of Just Eat. This is what their webpage looks like:
I first recreated the design of the original, to have something to create other versions of:
Then I created a masculine version, for the determined and hungry. Intended result is increased efficiency, by boosting the customers feeling of determination and strength:
This is the feminime version of the page, intended for reaction of relaxation and to provide a scent of elegancy:
For the eyes who love contrast and colours. The low opacity orange complements the red colour of the company logo as do the red boxes:
The Project Exam is to develop an authentic graphic design project for a real or fictitious client (being a company, an organisation or a small business). If choosing a client You must approach them yourself, and maintain a client-designer relationship throughout the project period.
Prior to designing the project, you are to submit a written Project Description and a Work Schedule, which must be approved by the school before the Project can begin.
I chose a fictitious client, Barfot Villmarksterapi. Description in pdf above.
Here is my report:
Name of establishment: Food and Malt
Background: Food and malt is a collaboration between Anders Braathen and Even Vehla. Anders Braathen has a background as a master brewer at Brooklyn Brooklyn Brewery, New York and Nøgne Ø brewery In Grimstad. He also worked as a restaurant manager at Uncle Billy’s Brew and Que in Austin, Texas as well as a cook on Rita’s Bar and Diner In London. While abroad the friends discovered Dude food as a growing trend. But instead of Kebabs and Sausages as a meal. Customers can instead enjoy home made good quality food on the streets or at a pub. With their new company “food and Malt” the friends want to introduce this food culture combining it with the microbrews trend.
Food: Good quality home made lunches and evening snacks and a great selection of beers complimenting each meal.
Location: Meat Bazaar
Target Audience: Young urban individuals between the ages of 18 and 35 interested in culture, food, design, trends and night life.
Competitors: Naboen, Henrik Øl og Vinstove and Spisekroken.
Positioning Axis: Traditional with a modern twist. Cheap. Dishes to around 100-150 NOK
Style Expressions: Hipster, letterpress, quality, homemade, professional
The requirements for the logo are:
Who are the main market competitors and how is their design?
What defines the target group
Which characteristics should the logo show.
The design challenge.
Idea development and sketches:
Here is my report: ma02-report_aamot
1. Having watched the video with Nigel French – describe, in your own words, what each of these colour systems means: RGB and CMYK.
RGB is short for Red, Green and Blue. This is the colour system we use for on-screen projects. CMYK is short for Cyan, Magenta, Yellow and Black, and is the colour system we use for printing. This is because RGB works in a way that you can add brightness, and add white, and with CMYK it’s the other way around. If you print in RGB, you’ll waste a lot of color on the dark areas (as in creating the colour black the system uses all colors instead of one as opposed to CMYK), and you will get a different color on your printed result than you saw when working on screen.
2. Make use of Kuler and develop four different colour schemes. You must hand in screen shots of your schemes as done with Kuler:
Question 2. Use a colour photo of your choice and create the following colour effects (as per Nigel French’s video) – you should hand in four separate works of the same photo with the following effects:
Think about the following four riddles and give your answer to each. The purpose is that you should have fun in figuring these out. Why not get a group of friends together and see if you can come up with some creative solutions?
Use the Internet to research the history of the fast food chain McDonald’s and explain which parts of the SCAMPER model are evident in its development onto its current success.
Put to another use
Reverse (or reduce)
I would have tempered glass substitute the metal material (or silver or whatever material it was before). It can be combined with a butterknife. Half spoon, half knife. It is perfect for scones with a cup of tea, it is perfect for the breakfasttable when you want some butter and jam. I would market it with focus on efficiency. “Less dishes!” and “less fumbling around for different cutlery”. The spoon-knife can be adapted. By placing a small edge below the blade of the knife, like two arms reaching out to align with the broadest point of the blade of the knife, we make the knife “spill-safe”, adding a fallground for leftover butter (and jam etc..) still left on the blade of the knife, for when the spoon is being used. You wouldn’t want butter in your coffee. You can modify the spife (spoon-knife) by increasing the length of the handle. This way the spife can be used for bigsized Lattes (as in cafè au lait) to make it more appealing to coffee-drinkers.
I would put it to another use by making it a baking tool. Perhaps the “baking edition” could be a fork and a spoon. A SPORK!
Use the fork to poke holes in your pie dough, use the spoon for small measures. Use the fork to check crusts and doughs, use the spoon for decorating with sause, icing sugar etc..
If I was to eliminate something I would eliminate the names I just gave them. Multitools Cutlery would be better. If I was to reverse or reduce, I would reduce the size of the knife, making it more slim, almost as slim as the stick itself at some points, but a little broader on the end towards the middle of the item. This would make the tool more elegant and more practical for tall drinks, but it would also substain the ability to spread out butter on a bun or a piece of bread or whatever when you’re in a hurry.
Tried to eliminate something from the design, the strap to carry the bag. Didn’t like the idea of it being so fragile and difficult to carry, hence the idea of reusable material, and the zipper to create a whole new bag when you’re out of rice. The strap makes it easy to carry across the shoulders.