LA – Design Different Looks

Brief:

Copy the exact content from a homepage of a website of your choice. Now redesign this homepage in three different ways. Each design should evoke a different emotional response from viewers. You can choose what you would like these emotional responses to be.

Please upload this activity to your WordPress blog along with a short report where you explain the look and intent of each of the three designs.

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I chose the website of Just Eat. This is what their webpage looks like:

original website_just eat

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I first recreated the design of the original, to have something to create other versions of:

website_01_redesigning

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Then I created a masculine version, for the determined and hungry. Intended result is increased efficiency, by boosting the customers feeling of determination and strength:

website_02_redesigning_masculine_02

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This is the feminime version of the page, intended for reaction of relaxation and to provide a scent of elegancy:website_03_redesigning_feminime

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For the eyes who love contrast and colours. The low opacity orange complements the red colour of the company logo as do the red boxes:

website_04_redesigning_intellect_02

 

LA05 – Colour Theory

1. Having watched the video with Nigel French – describe, in your own words, what each of these colour systems means: RGB and CMYK.

RGB is short for Red, Green and Blue. This is the colour system we use for on-screen projects. CMYK is short for Cyan, Magenta, Yellow and Black, and is the colour system we use for printing. This is because RGB works in a way that you can add brightness, and add white, and with CMYK it’s the other way around. If you print in RGB, you’ll waste a lot of color on the dark areas (as in creating the colour black the system uses all colors instead of one as opposed to CMYK), and you will get a different color on your printed result than you saw when working on screen.

 

2. Make use of Kuler and develop four different colour schemes. You must hand in screen shots of your schemes as done with Kuler:

  1. Monochromatic
  2. Complementary
  3. Triadic
  4. Analogous

kuler_screenshot_01
Monochromatic.kuler_screenshot_analogousAnalogouskuler_screenshot_complementary
Complementary
kuler_screenshot_triadicTriadic

Question 2. Use a colour photo of your choice and create the following colour effects (as per Nigel French’s video) – you should hand in four separate works of the same photo with the following effects:

  1. Create an “Andy Warhol” look
  2. Apply a sepia look
  3. Split toning of the image
  4. Freestyle: a colour effect of your choice

Question 3. 

  • Design a book cover for one of the following:
    a.) “To the Lighthouse” by Virginia Wolf: use complementary colours to express anguish and uncertainty.
    b.) “The Maiden’s Tale” by Margaret Atwood: use analogous colours with a contrasting accent to express disagreement and discontent.
    c.) “The Little Prince” by Antoine de Saint-Exupery: use secondary colours to express naivety, honesty and harmony.
  • The book cover must contain the title and the author’s name.
  •  You must clearly make use of colour to express the desired effects.

 

the_little_prince_book_cover

 

LA01 – Design Principles

Question 1:

Think about the following four riddles and give your answer to each. The purpose is that you should have fun in figuring these out. Why not get a group of friends together and see if you can come up with some creative solutions?

  • A man is replacing a wheel on his car, when he accidentally drops the four nuts used to hold the wheel on the car. They fall into a deep drain, irretrievably lost. A passing girl offers him a solution that enables him to drive home. What is it?
  • Two Russians walk down a street in Moscow. One Russian is the father of the other Russian’s son. How are they related?
  • What occurs once in June, once in July and twice in August?
  • Six drinking glasses stand in a row, with the first three full of water and the next three empty. By handling and moving only one glass at a time, how can you arrange the six glasses so that no full glass stands next to another full glass, and no empty glass stands next to another empty glass? What is the minimum number of moves to solve this puzzle?

 

  • The man can use one screw from each of the other wheels, giving him three screws in each tire, safe enough to drive it home.
  • The other Russian is the mother of the son.
  • The letter “u”.
  • Pour water from one glass to the empty glasses, making it so that no glasses are empty, and arranging them so that no full glass is standing next to another full glass.

Question 2:

Use the Internet to research the history of the fast food chain McDonald’s and explain which parts of the SCAMPER model are evident in its development onto its current success.

Substitute
Combine
Adapt
Modify
Put to another use
Eliminate
Reverse (or reduce)

  • 1940: The first McDonald restaurant is built, serving mostly BBQ.
  • 1948: McDonalds closes for several weeks to adapt their product and eliminate non-profitable food. It becomes specialized in fast burgers, fries and milkshakes.
  • 1952: The McDonalds brothers hire an architect to design a replacement for the San Bernardino stand. The sign substitutes with more eye-catching appearance, as Golden Arches.
  • 1963: A targetgroup is chosen: families and children. The idea of a clown, Ronald McDonald, is developed; to serve as a mascot for the McDonalds corporation. McDonalds continues to expand. Having previously been most popular with teenagers in the 1940’s and on, creating the clown mascot was probably an attempt to combine the corporation’s name and reputation (with the teenagers) with something fun to intrigue families and children.
  • 1980: McDonald’s introduces the McChicken sandwich, and that’s its first poultry item. It proves unsuccessful, but the idea of poultry is adapted, giving us the Chicken McNuggets – an increasing hit.

 

Question 3:

  • You are given a teaspoon as an object. Now apply each one of the SCAMPER techniques to it and give a brief explanation of what new product comes of this and how it can be marketed.
  • You have to design packaging for rice. The packaging has to be different from what is out there in the market. Apply each one of the SCAMPER techniques and do a write-up on your findings. Then choose the option that you think would work best and do a sketch of what the packaging would look like.

I would have tempered glass substitute the metal material (or silver or whatever material it was before). It can be combined with a butterknife. Half spoon, half knife. It is perfect for scones with a cup of tea, it is perfect for the breakfasttable when you want some butter and jam. I would market it with focus on efficiency. “Less dishes!” and “less fumbling around for different cutlery”. The spoon-knife can be adapted. By placing a small edge below the blade of the knife, like two arms reaching out to align with the broadest point of the blade of the knife, we make the knife “spill-safe”, adding a fallground for leftover butter (and jam etc..) still left on the blade of the knife, for when the spoon is being used. You wouldn’t want butter in your coffee. You can modify the spife (spoon-knife) by increasing the length of the handle. This way the spife can be used for bigsized Lattes (as in cafè au lait) to make it more appealing to coffee-drinkers.
I would put it to another use by making it a baking tool. Perhaps the “baking edition” could be a fork and a spoon. A SPORK!

Use the fork to poke holes in your pie dough, use the spoon for small measures. Use the fork to check crusts and doughs, use the spoon for decorating with sause, icing sugar etc..

If I was to eliminate something I would eliminate the names I just gave them. Multitools Cutlery would be better. If I was to reverse or reduce, I would reduce the size of the knife, making it more slim, almost as slim as the stick itself at some points, but a little broader on the end towards the middle of the item. This would make the tool more elegant and more practical for tall drinks, but it would also substain the ability to spread out butter on a bun or a piece of bread or whatever when you’re in a hurry.

Rice packaging:

 

Tried to eliminate something from the design, the strap to carry the bag. Didn’t like the idea of it being so fragile and difficult to carry, hence the idea of reusable material, and the zipper to create a whole new bag when you’re out of rice. The strap makes it easy to carry across the shoulders.