The Project Exam is to develop an authentic graphic design project for a real or fictitious client (being a company, an organisation or a small business). If choosing a client You must approach them yourself, and maintain a client-designer relationship throughout the project period.
Prior to designing the project, you are to submit a written Project Description and a Work Schedule, which must be approved by the school before the Project can begin.
Name of establishment: Food and Malt Background: Food and malt is a collaboration between Anders Braathen and Even Vehla. Anders Braathen has a background as a master brewer at Brooklyn Brooklyn Brewery, New York and Nøgne Ø brewery In Grimstad. He also worked as a restaurant manager at Uncle Billy’s Brew and Que in Austin, Texas as well as a cook on Rita’s Bar and Diner In London. While abroad the friends discovered Dude food as a growing trend. But instead of Kebabs and Sausages as a meal. Customers can instead enjoy home made good quality food on the streets or at a pub. With their new company “food and Malt” the friends want to introduce this food culture combining it with the microbrews trend. Food: Good quality home made lunches and evening snacks and a great selection of beers complimenting each meal. Location: Meat Bazaar Target Audience: Young urban individuals between the ages of 18 and 35 interested in culture, food, design, trends and night life. Competitors: Naboen, Henrik Øl og Vinstove and Spisekroken. Positioning Axis: Traditional with a modern twist. Cheap. Dishes to around 100-150 NOK Style Expressions: Hipster, letterpress, quality, homemade, professional
The requirements for the logo are:
It should be simple and easily recognizable.
Timeless, and preferably not more than 2-3 colors.
Optional – the logo can contain symbol / figure / ornament.
Who are the main market competitors and how is their design?
Product characteristics Define issue:
What defines the target group
Which characteristics should the logo show.
The design challenge.
Idea development and sketches:
Use different methods and techniques to come up with ideas for the design.
Digitize the logo in Adobe Illustrator
Produce the logo in the following color spaces:
When submitting, the logo should be presented in a profile manual with the logo in the above colour options. A colour swatch also needs to be included. Please see an example of a profile manual on Moodle.
You are briefed to do an illustration for fruit juice packaging (orange and banana flavour). The name of the product is: Loose Juice.
Draw at least 15 scamps (they can be A6 size each) of what the label will look like. Remember to include the fruit, the name of the flavour and the name of the product.
Choose one of your sketches and draw the label, using Adobe Illustrator. The artwork can be A6 (landscape or portrait).
Creating this many different sketches was a challenge, I ran out of ideas more times than I had expected. But at the same time I also came up with more ideas than I thought was possible, all thanks to the miracle of sketching.
Because I had to create 15 scamps, I couldn’t give up just because my inspiration ran out. I stared at the paper and I kept using my pencil and eraser until I had them all down. I outlined them all with a 0.3 pen, and erased pencilmarks in the end to make it clearer.
During this assignment I’ve learned a lot about idea development, and I really enjoyed the challenge of sketching. For the first time I didn’t go for my first good idea, but waited for the better idea which came on (probably) my third attempt at creating something worth drawing. The sketches are 6×6 cm.
The design I ended up with reminds me of basketball and sport in general. The colors I chose are fresh and interesting, suits the fruits of the juice and they work really well together. At first the background was white, but when I exported the file, something wrong happened – resulting in the background being black. This was a lucky accident, as it works really well and ended up making the final result.